A 2015 Report Card for Apple

Apple veteran Jason Snell for Six Colors:


"A few months back, designer Khoi Vinh provided the seed of an idea: “an annual Apple report card, as graded by Mac journalists,” his email read.

So in December I emailed a group of writers, editors, podcasters, and developers, and asked them to take a brief survey. They were prompted with 11 different Apple-related subjects, and asked to rate them on a scale from 1 to 5, as well as optionally provide text commentary on their vote."


Such a genius idea - to gather the most respected opinions regarding Apple and create an organised consensus on its progress. A well-executed idea, as well.

Not only is it insightful, but I can imagine it to be quite convenient. It’ll be convenient in hindsight for the Apple community when we look back at the company’s progress, and it’s convenient right now for Apple to make more informed decisions based on the opinions presented here. I’d have this bookmarked if I were you.

Seems that 2015 was the year for hardware and new product categories, and that the scale teetered a bit too far in that direction, affecting software in the process - third party apps on newer platforms, the App Store, and developer relations, among other areas. It’s a rare lack of vision and direction from Apple.

Stephen Hackett’s wishlist still seems to me as being Apple’s ideal to-do list for 2016.

(Via Six Colors)