Apple Starts Selling Battery Cases

Product information from their website:


"The soft microfiber lining on the inside helps protect your iPhone, while the soft elastomer hinge design makes it easy to put the case on and take it off again. On the outside, the silky, soft-touch finish of the silicone exterior feels great in your hand.

Charge your iPhone and battery case simultaneously for increased talk time up to 25 hours, Internet use up to 18 hours on LTE, and even longer audio and video playback.* With the Smart Battery Case on, the intelligent battery status is displayed on the iPhone Lock screen and in Notification Center, so you know exactly how much charge you have left."


And just in time for Christmas… if this is your idea of a thoughtful gift, I guess.

A few takeaways:

  • It’ll be interesting to know the feel of the case in use, given the peculiar form. I think the logic is that the entire case doesn’t have to create additional thickness to fit the battery, but it doesn’t seem comfortable either way. Although, I think there's a valid premise here. Could the bump be too big to count this as a successful attempt at such a case? Or maybe the indents along the left and right sides serve an ergonomic function.
  • The microfiber lining/soft-touch silicone exterior combination seems to be an Apple-only thing, as far as iPhone cases go, which I tend to like. Wonder if it’s a product of Apple’s manufacturing expertise/economies… then again, the case is a hundred bucks.
  • No Plus-sized model - only for the 6 and 6s. Seems like somewhat of an admission of defeat in terms of battery life on the smaller iPhones.
  • I wondered why it was called a “Smart” case and seems that it comes from the iPhone’s ability to display overall battery life from both the phone and case, instead of indicating that the phone is charging when the case is in use. That’s nice, but the “Smart” moniker is really overstaying its welcome at this point. Compare this to how it was first introduced with the first Smart Cover for iPad. (Sidenote: I really miss when Apple would explain design decisions with such incredible brevity as Jobs did. Although as great at it as he was, I can’t imagine him being the only one able to communicate great product narratives, which are sorely lacking with today’s Apple. Could warrant a future post on here.)
  • Maybe the case is great for what it is, but why a case at all? One of my concepts asks the question. An additional problem that comes to mind that isn’t mentioned there is the difficulty in pressing buttons and toggling the ringer switch - from the looks of things, that problem isn’t solved with this case.

(Via Apple)