Apple Stores Starting to Remove Security Tethers from Devices

Apple revamped its retail stores last year by removing iPad smart signage and demoting iPod display models to side shelves, and now the company has another move up its sleeves in a push towards simplicity.

Over the past few months, Apple has removed security tethers from iPhone display models at some of its retail stores, including its Yorkdale location in Toronto, Canada and redesigned Regent Street store in London, England.

This is great. Apple’s security tethers are discreet compared to those of other retailers, but they still come with the paranoia of activating the alarm. Removing them also just makes the display models less awkward to hold.

It’s a habit of mine to take pictures and videos with the iPhones on display whenever I go to an Apple Store – this should make it so much easier to test them out.