Danish firm Bang & Olufsen present an interesting function for AR, augmented reality, with their new BeoHome Design App. Its use is to simulate B&O products in your home.
B&O are known primarily for their well-designed headphones and speakers, although their other products are overlooked. I see this as a clever and engaging way to advertise those products.
It wouldn’t surprise me if this was the future of marketing. The only problem is I don’t see this occurring outside a dedicated app, as ad real-estate on mobile seems too scarce to make ads like this viable.