Dieter Rams Calls for Simpler Design

In a rare interview, German designer Dieter Rams has called for a return to well-made, long-lasting products, even if it comes at the expense of design innovation...

”I have always tended to steer well clear from this discussion about beauty and argued instead for a design that is as reduced, clear and user-oriented as possible, and simply more bearable for a longer period of time,” he said.

”The only plausible way forward is the less-but-better way: back to purity, back to simplicity,” he added. “Simplicity is the key to excellence!”

Honestly, Rams never really says anything new or anything other than what I already expect him to say, but I’m glad he brings this stuff up still. Innovation is probably at an all-time high, and the world isn’t getting any less consumerist.