Does Apple Need to Invent, or Innovate?

More from Recode, this time by long-time tech industry analyst Tim Bajarin on Apple’s apparent lapse in innovation:

 
But if history is our guide, Apple will watch how this market develops and, at the right time, bring out a VR solution that will most likely be superior to anything on the market outside of what is at the ultra-high end. It will create the gold standard for a smartphone-based VR headset with supporting apps and services and, even if late, it could end up with the lion’s share of the market, as it has done with the other products in its line. This same MO will probably be applied to an autonomous vehicle should Apple bring one to market...

My bet is that Apple keeps up its successful formula for innovating around new products and categories and that is what will continue to drive the company’s growth in the future.