The Nerdwriter finds out what makes Trump’s non-answers to everything so effective. The method behind the madness? Rhetoric over substance.
He’s a salesman, perhaps the archetypical salesman. He doesn’t need track records. He doesn’t even need to know anything about anything. He just needs people to feel good enough that they tick his name on the ballot.
Giving that kind of guy a presidential run is giving him the sales opportunity of a lifetime - the final peak left to conquer - and Trump treats it as such. And maybe that’s just what it really is anymore.
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