Matt Hackett, formerly of Tumblr and now CTO at video-sharing app Beme, shares his experience at Beme so far and how that lead to a total revamp of the app, just a year after the release of its public beta.
He prefaces by highlighting the inherently near-impossible challenge of creating a social network that can gain traction in this day and age:
It is only emphatic of how much Hackett, Neistat, and the rest of the team at Beme believe in their product. The app doesn’t exist because there’s a gap in the market or it’s where the market is trending towards. (If anything, they’re bucking the trend, having users record raw video instead of carefully curated bits and pieces of their lives.) They believe it can fundamentally change the way people interact online using their devices.
In Hackett’s words:
Hackett also elaborates on the Beme team’s resilience and determination to get things right:
You don’t come across stories like these anymore, especially with start-ups. Their hard work and willingness to take a chance and start over is inspiring. What’s exciting is that the story has only begun.
Beme just came out of beta and into v1.0. It’s on the App Store and Google Play Store right now. I’m admittedly in the many who’ve dropped out early on but I’m trying it again and liking it so far. Username: helveticaleb, as per usual.