Lumia 950 and "Cross-Platformisation"

This video by Joanna Stern for the Wall Street Journal not only gives this device an overview, but its glaring implications of yet another device trying to function as another.

Her remarks questions Microsoft’s (and arguably, Apple’s) latest ambitions to heavily integrate elements of one device into another. She goes on to mostly commend its hardware, until apps are mentioned. Microsoft Office and other built-in apps seem to run fine, but third-party apps tell a different story.

Sound familiar? It’s the same thing a lot of tech journalists seem to be saying about the iPad Pro. Which is why I think developers, largely widely known names like Autodesk and Adobe, are crucial in the success of the hybrids we see popping up today. And it’s always been this way.

Apple knows this well - without the App Store, the iPhone wouldn’t be the business it is today. Nor would they have asked Adobe and collaborated with IBM to create apps for iOS. I’m sure you know this too. Although I don’t think it can be stressed enough how important apps are. The presence of a full-fledged version of Photoshop or Illustrator on a platform is a dealbreaker for many, and it’s out of any hardware manufacturer’s hands unless they can shake the right hands.

Still though, I can’t help but think the Lumia 950 is a hollow attempt nonetheless, compared to its larger Surface siblings. A phone that runs Windows 10? So what? Its largest downfall might have to be screen size, which I reckon is one of the biggest reasons no one’s bothered to make a “Phoneputer” in the first place.

Even if the apps came, imagine the frustrations from trying to get any kind of work done on it. In an increasingly wireless world, this thing is dead on arrival.

(Via Wall Street Journal)