Margaret Rhodes for WIRED:
"Two of the world’s biggest brands appear to have gotten the message. In mid-February, Coca-Cola released a tutorial demonstrating how to make VR viewers out of old Coke boxes. That’s as far as Coca-Cola’s efforts go (the video is part of the Coca-Cola Studios content series), but a new program from McDonald’s pushes the concept further. On Friday, with help from ad agency DDB, McDonald’s Sweden will begin selling Happy Meals in boxes that transform into VR headsets. The program is called Happy Goggles, and it will make a limited run of 3,500 headsets available at 14 McDonald’s restaurants across northern Sweden."
Yeah, Coke, too. Can’t make this stuff up.