New Adidas Shoes Can Be Used as Transit Passes in Berlin

via The Guardian

via The Guardian

 

The shoes, which feature the same camouflage pattern used on the city’s train seats, double up as an annual transit pass. It’s embedded in the tongues of the trainers, which are styled as a fabric version of the BVG annual ticket, and can be used just like a regular ticket covering the bus, tram and underground in zones A and B. While the cheapest annual ticket available from the BVG is currently €728, the shoes cost just €180.

 

I’m curious how this works. Is there a way to verify the ticket on the shoe besides simply looking for the tag on the tongue? Is the pass only valid when you have the shoes on? What if you don’t want to have to wear the shoes every time you need to ride public transit?

Technical details aside, this is a really cool and clever way to encourage ridership for public transit. The savings are a big win, too… but the standalone ticket should be much cheaper than that to begin with.