Even on the surface, the design looks fantastic. The chipped edges and the textured beige strap give it a classy look compared to previous Games’ designs.
Of course, front and center is Starck’s concept of sharing the achievement with loved ones or figures of importance. Commenter “jon” puts it best:
This should be a standard design choice not just for Olympic medals going forward, but other types of achievements like plaques and trophies… maybe not so much certificates.