Snapchat (Now Snap Inc.) Unveils Spectacles

The name is more fitting since the company is now more than just a social app, its CEO Evan Spiegel told the [Wall Street Journal].

Fair enough, better to do it now rather than wait like Google/Alphabet did.

Snapchat is now branching into new territory: smart sunglasses.

Called Spectacles, the pairs will sell for $129 — but it’s only a limited distribution...

According to the Journal, the Snapchat Spectacles record 10-second clips of video through its 115-degree-angle lens, which makes it closer to the human eye instead of traditional cameras. The glasses record the video in a circular field, instead of the usual rectangle or square, and then can wirelessly transfer it your phone, so you can share it with your friends on Snapchat.

Man, where to start?

Well, firstly, speaking of Google, have they not learned from Google Glass? Glasses with large, awkwardly placed cameras don’t look good to wear at all and aren’t going to work. CEO Evan Spiegel even calls it a “toy”… and I guess he’s being honest, but it’s no way to sell a product.

Based on that alone, this thing is dead on arrival. But, secondly, it’s $129. For a “toy”. (Then again, toys are costing a lot these days.)

I assumed at first that Snapchat was tempted to do this because they looked at component costs and saw potential, but $129 sounds like they’re totally trying to compensate for what it’s taking to make these happen, even at the small scale that they’re rolling them out at the moment.

“We’re going to take a slow approach to rolling them out,” says Spiegel. “It’s about us figuring out if it fits into people’s lives and seeing how they like it.”

This will be an unequivocal failure.

(FYI: I’m now putting my source links on top of the post, like in this one. Sorry it keeps changing, but I think I’m happy with this format.)