Like Mr. Ive, who branched into the luxury lifestyle space with the launch of the Apple Watch in 2015, Mr. Rams, 86, also had a brief flirtation with fashion. Back in 1963, he created a leather handbag as a surprise gift for his wife, Ingeborg. Smooth and boxy, with a short curved strap on the outside but a highly functional and compartmentalized interior, it was never produced or seen by the outside world. Now, 55 years later, the 931 (as the bag has been named by Mr. Rams) is finally coming to market.
If ever there was a grand arbiter that decided what the essence of an object looks like, besides God Himself, it’d probably be Dieter Rams. This is, as a far as I’m concerned, the idealized handbag.