The Art of the Apple Event

Jason Snell guest writes for Apple news site iMore, chronicling the evolution and widespread effect of the Apple event format as their “Loop You In” event draws near. I especially like the comparison he makes here:


"It's hard to get people excited about science and technology: The pace of innovation is slow, and it happens behind closed doors. I see it even more now that I write and talk a little bit about space - how do you get journalists and the public excited about new scientific discoveries when they're rolled out in dry scientific journals? It takes one part showmanship, one part stagecraft; you have to create a gripping story that explains the results, puts them in context, makes it something that might hit page one of the New York Times or the top stories on CNN.

The Apple keynote, perfected by Steve Jobs, does this perfectly..."


(Via iMore, MacStories)