I’m actually surprised it took this long. Uniqlo, being one of the most ubiquitous Japanese companies in the world right now, is in a position to popularize this uniquely Japanese retail model. Keeping the machines in stock might be tedious, compared to doing the same in their home market of Japan at least, but besides that, I don’t see much reason for this to not become successful.
It’s good that they’re not just stuffing any items of clothing in there – they could easily just transfer leftover stock from a nearby retail store, for example. They put in there travel-friendly and travel-appropriate apparel.
I was struck by the closing sentence:
Uniqlo don’t exactly capture the zeitgeist of American fashion, don’t they? Regardless, basics have timeless appeal and necessity, and that might be enough to bank on in the long run.