Jena McGregor of The Washington Post talked with Tim Cook as the fifth anniversary of his CEO tenure was approaching at the time. The article itself is a decent read – no revelations here – but there are a couple of things here worth expounding on.
Tim Cook on the evolution of the company’s culture under his watch:
I think this quote has Apple Watch written all over it. Internal beta-testing can only take you so far. At the point of its announcement, it was already in development for three years, so I’m guessing they thought that all it needed then was customer usage stats and feedback.
It makes me wonder how Jobs would’ve handled the decision of when to release it. I would’ve done it later, even if only seven months later in the March event when the Watch’s availability was announced – looking back, the expectations were daunting and Apple, I admit, was hyping up a half-baked product that was bad at communicating its use cases obviously and had even worse hardware-software integration.
Then again, Watch OS 3 might not even exist if the Watch wasn’t announced and launched the way that it was.
I think this is a quintessential Cook quote. It’s already known he devotes a lot of time to reading and occasionally replying to his emails. He’s really just a guy that cares a lot about people.
Cook on AI:
So the company sees value in AI. There aren’t a lot of situations where I’d call Apple the underdog – even if (when) they come out with a car within the next few years, I’d bank on Apple to succeed, if not absolutely flourish. But in this case, I’d call them an underdog. Extensive research in this field is being done not just within Silicon Valley but even in the MIT’s of the world. I’m still interested to see how this unfolds.
Good design is good business – that was the case back when Apple nearly went bankrupt, and that will be the case now that they have one of the biggest cash hoards and best manufacturer connections in history.
Source: The Washington Post