Michael Calore for WIRED:
"It doesn’t look like a big silver hockey puck, but rather a beautiful big silver hockey puck. As I carried it around the office, colleagues showered it with an unbroken stream of praise. “Oh, it’s gorgeous” and “That’s too pretty to be a speaker” and “I don’t know what it is exactly, but I want it.”
That’s the nut of it. Smart design always has been the primary reason to buy a Bang & Olufsen product. You can find scads of excellent Bluetooth speakers for less than the $249 you’ll pay for an A1. But none of them will turn heads like an A1."
Design isn’t just about how things look, but an attractive design, especially in a sea of mediocre products, can go a long way.